The applicant must have a valid commercial license in the Emirate of Dubai and have been carrying out its activities in Dubai under the license for more than one month.
It is not permitted to promote tobacco and cigarettes, drugs, alcohol, pork or spoiled or expired food.
The terms and conditions of the draw/competition must be in the Arabic language. The terms and conditions should include as much detail as possible, relevant dates and other requirements (for example, the requirement to produce a passport or other documentation in order to receive a prize).
The term of the campaign should not exceed two months. In some exceptional cases promotional campaigns may run for a maximum period of one calendar year where the fees are calculated by the type of campaign, with the condition of having one draw every two months in the case of campaigns involving draws.
The requirements to obtain a permit for promotional campaigns vary between Emirates. This note deals with the Emirate of Dubai only.
Particular rules may apply when the draw falls during one of the Dubai shopping festivals.
Last modified 10 Feb 2017