The AAUPMR provides that when an award is provided by way of a contest, game, lottery or sweepstake and is related to the promotion of product sales ('buy this product, receive an entry into the sweepstake'), the maximum value of such an award may not exceed 20 times the Transaction Amount (as defined below), and in no case may exceed ¥100,000 (approx. US$860).
The total value of all awards provided may not exceed 2% of the total sales forecast of the product being promoted during the term of the game, contest, lottery, or sweepstake. When the game, quiz or lottery is run jointly with other sellers in the same region, the maximum value of each award may be up to ¥300,000 (approx. US$2,580) regardless of the Transaction Amount, and the total value of awards given may not exceed 3% of the sellers' total sales prospects.
The interpretation of 'Transaction Amount' differs depending on the circumstances:
- When the award provided to purchasers relates to the value of purchased product’s purchase price, the product purchase price is the Transaction Amount
- When the awards are provided to purchasers regardless of purchase price, the Transaction Amount is generally considered to be ¥100 (approx. US$1), and
- When the awards are provided even if a product is not purchased but still in promotion of such purchase, such as a requirement for the individual to come to the store, the Transaction Amount will be considered to be ¥100 (approx. US$1) or the cost of the least expensive good in the store, whichever is greater
Where there is no entry fee and no connection with promoting a particular transaction, the game, contest, lottery or quiz is an 'Open' prize competition. The distribution of prizes in 'Open' prize competitions is not regulated by the AAUPMR and so there is no maximum value on the prizes to be awarded.
Last modified 10 Feb 2017