It is recommended that supporting terms and conditions appear in Dutch and French if the prize promotion targets consumers.
Significant conditions, or information which, if omitted, is likely to mislead, must be communicated before purchase or, if no purchase is necessary, before entry into the promotion. Examples of significant conditions include: restrictions on entry (eg age, geographical), how to participate, costs of participating, start and close dates, details of prizes (and restriction of prizes).
Note: Where there are space limitations e.g. Twitter/banner ads, you must communicate as much information as possible and direct the entrant to where all significant terms are stated.
A promoter's name and address must be stated unless it is obvious from the context.
The Code of Economic Law (which carries potential criminal liability for breach) specifically prohibits claiming to offer a prize without awarding it, and creating a false impression that a consumer has won a prize.
Last modified 14 Jan 2019