Other local requirements
Are there any other key local requirements?
Two types of prize promotions are generally allowed:
- Prize competitions which do not require buying a lottery ticket or payment for participation; and
- Prize competitions which require purchasing a specific product, but do not require payment for participation in the prize promotion (i.e. the price must be the same with or without the contest).
Prize promotions must always be linked to a product or service. The product or service should always be the main subject of marketing, not the prize competition itself.
The terms and conditions for participating in the prize promotion must be clear, unambiguous and easily accessible.
The marketing materials for a prize competition must include the following information:
- Who organizes the draw or competition;
- When the draw or competition begins and ends;
- What criteria are used in determining the winner in a competition based on knowledge or skills;
- The date on which the draw is held; and
- How winners will be informed about winning and receiving the prize.
The information referred to in points (1) – (5) must be present on all marketing materials which contain information on the prize competition. Special rules apply to, for example, television and online advertisements where the letter count is limited.
The provisions relating to prize promotions are interpreted strictly when marketing is targeted at persons under 18 years of age. In general, prize promotions which require the purchase of a product in order to participate are prohibited for adolescents less than 15 years of age.