Obtaining a name and naming requirements
Australia
Branch
A foreign company must determine that the business name it wishes to use in Australia is available and must reserve that name with ASIC. Once registered, the foreign company must display its name in a conspicuous position and in legible characters outside every office and place of business in Australia that is open and accessible to the public. Some words and phrases cannot be used in a company name without the approval of a government minister.
Proprietary company
A new company must have a name that is different from the name of a company that is already registered. A proprietary company limited by shares must have the words "Proprietary Limited", "Pty Limited" or “Pty Ltd” as part of its name. A company must display its name prominently at every place at which the company carries on business and that is open to the public. Some words and phrases cannot be used in a company name without the approval of a government minister.
Public company
A new company must have a name that is different from the name of a company that is already registered.
A public company must have the words "Limited" or "Ltd" as part of its name. A company must display its name prominently at every place at which the company carries on business and that is open to the public. Some words and phrases cannot be used in a company name without the approval of a government minister.