On 4 May 2023, the UK’s Competition and Markets Authority (CMA) announced the launch of an initial review of competition and consumer protection principles that are designed to guide the ongoing development and use of artificial intelligence (AI) foundation models.
These models are a type of AI technology trained on large amounts of data that may be adapted to a wide range of operations. Foundation models include many forms of AI that are popular with news and media outlets at the moment, including large language models and generative AI models, which have substantially accelerated in development and attention over the past six months.
The review recognises that the best way to help emerging technologies reach their full potential is by enabling them to develop in open, competitive markets, and the CMA will take a key role in support of this.
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